Jean Paul Gaultier Does Diet Coke

Yep, that's right. The Paris Fashion Week designer Jean Paul Gaultier has been announced as Creative Director for Diet Coke, taking over from the Creative Director at Chanel, Karl Lagerfeld. This recent collaboration will see the designer take on a number of projects over the coming year which include;

  • A limited edition coke bottle named 'Day & Night', inspired by the designers past collections.
  • Giving the brand website an overhaul with his famous French flamboyant design and flair.
  • The Ad Campaigns - A series of three mini episodes. The first of which can be seen below;




Following the designers love of the female form, his Diet Coke Model will be in the shape of a woman: "It was great fun to dress them" the designer said. "The diet coke motif is so beautiful, I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp - making it something special you want to touch".

The limited edition bottle will be sold in Harvey Nichols stores across the UK as of next month. It will only be available for four weeks though, so if you're wanting to get your paws on one, I suggest you add the date to your calendar.

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