Reppin' | 304#


I don't know if it was the attractive models used in the lookbook or what, but 304# are a clothing brand that have had me taking notice this week. Born in the Summer of 2012304# began when three friends decided to create handmade vests; and as they put it, it was from this that their journey began. From what I gather from the brands twitter account (@304_revolution), website and blog, love tends to be the common theme and they try to keep to this theme integral to the brands core values.

Although the brand started off creating vests, their online store now stocks: jumpers, tshirts, bags, headgear, joggers, jackets and even watches and socks. The designs are simple, yet stylish and are perfect for both men and women. The only female-orientated thing on the website is a crop top, but to be honest, if you're a male and it's your thing then by all means, go for it. Who am I to judge?

There's something about the brand that has an almost Hollister vibe to it; mostly due to the fact that the products are presented with a wooden background, and there are some California/USA beach-y images on their blog. These factors definitely lend a relaxed and fresh take for the brand, and I genuinely hope to see it grow and expand further in the future. To me, it has the potential to become more than just a 'tshirt start-up' - which is a difficult thing to say when these sort of 'brands' are popping up here, there and everywhere. 304# have a story and a purpose, and this is why they'll go far.

These are just a few of my favourite looks off the website, but I recommend checking them out and choosing your own favourites. With the t-shirts only costing £20, trust me, it won't be difficult.

(Left to right)

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